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SFT Combat: Pink October 9 / Legal

Privacy Policy

Last updated 2nd June 2026

Playerplus Limited, respects your right to privacy. We’re committed to being transparent about our use of your information and the choices available to you. This policy tells you what information we may collect, how we collect it and what we might do with it. By accessing and using our services you agree to our use of your information as described in this policy. If you have any questions, please don’t hesitate to contact us at help@playerplus.com

Updates to this policy: This Privacy Policy may be updated from time to time to reflect changes in law or best practice, or changes in our business practices. Material changes will be clearly highlighted and we’ll take reasonable steps to notify you of any changes that impact on your privacy. The date of the most recent revision will appear at the top of this page. You should check this policy each time you provide information to us.

1. What information we might collect about you

Data you give us: We collect information from you when you register to use our services, sign up to receive marketing emails from us or when you contact customer services. This may consist of your name, email address, billing address, payment card details and any other information you volunteer to us (for example, when you contact customer services). We’ll only use this supplementary information to deal with your query or for the purposes explained to you at the time the information was collected.

When you subscribe to PlayerPlus, to enable us to process your payments and give you access to the service; you’re required to submit your name, email address, billing address and payment card details.

Data we collect automatically: When you use the PlayerPlus service, we’ll collect technical information about your use and browsing of our website and apps and about the device you’re using to access the services. For example, we receive your IP address when your device talks to our servers so we can send content to the right device.

Sometimes we’ll also collect information about: the model and version of the device, the browser and operating system you’re using; data about how you use the service and what you view; your device’s network and connections; your network and/or GPS location. We also collect unique IDs from your device, like randomly generated cookie IDs or your mobile device’s Ad ID (a value assigned by the operating system, which you can reset or limit). To collect this information, we use cookies and other tracking technologies.

Data we collect from social media services and other third parties: We may obtain information about you from other services, such as your publicly available profile or posts; or, if you use a social media account to register or sign-in to our service, your social media provider will ask your permission to share account information with us to enable sign in. Any information we collect through these services will be treated in accordance with this policy.

Information we buy in from data specialists: We may purchase data from specialist data resellers, including demographic information, publicly available information, purchase data and advertiser data.

2. How we use this information

We aim to use your information in ways that are fair and reasonable. Generally speaking, we and our service providers might use your information to:

  • Provide services and functionality you request from us; for example, to create an account for you and to enable you to subscribe to our services
  • Personalise our services and our marketing; this will usually be based on your browsing and viewing behaviour, as well as any demographic information we hold about you
  • Send marketing to you, including content recommendations and special offers in accordance with your marketing preferences/choices
  • Provide technical support and send service messages; for example, to let you know if a new version of our app is available, or if there will be any maintenance carried out on the service
  • Invite you to participate in surveys, user testing and panels
  • Administer prize draws and competitions which you choose to enter, including publishing the names of winners, if required
  • Analyse your use of our services to help us to understand how the services are used and to improve them for everyone
  • Enforce our rights and terms of service
  • Prevent fraud or other potentially illegal activities (including copyright infringement)
  • Manage our email suppression lists.

Aggregate and/or Anonymised Information: We may aggregate or anonymise certain information that we collect from you. Aggregate and de-identified information is designed so that we can’t identify you personally.

3. When we may share your information with others

We may share your information outside Player+ and our channels in the following circumstances:

Our service providers: We use a number of third parties to perform business functions on our behalf, such as sending our newsletters, hosting our online services and providing customer services. We only disclose the information necessary to enable these third parties to perform their services. Our suppliers are contracted to comply with our instructions and we require that they don’t use your personal information for their own business purposes.

Payment partners: We use specialist payment partners to process your payment card information. In processing your payments, they may also use the data for fraud detection and prevention. They’re obliged to remain certified as compliant with the Payment Card Industry (PCI) security standards.

Content partners, commercial and marketing partners: Where you have provided your consent, we may share your data with content owners whose contents are available via Player+ channels, as well as trusted commercial and marketing partners. This may include data used for personalised recommendations, audience insight, and marketing communications from those partners.

Data sale: We may also sell or license anonymised or aggregated data, or in some instances, identifiable data, to third parties including marketing or media companies, for the purpose of funding and developing our services. We will always make it clear when requesting your consent for this purpose.

Social media networks and other third parties: We may share your data with third-party platforms such as social media networks to market to you through their services, or to find users with similar interests. For example, some services allow us to upload our customer list in hashed form to securely match to existing accounts. All unmatched data is deleted by those networks.

Regulatory bodies and others: We may disclose your personal information to law enforcement agencies, government or regulatory bodies, internet service providers and content protection organisations as required or permitted by law.

If our business enters into a joint venture with, purchases or is sold to or merged with another business entity, your information may be disclosed or transferred to the target company, our new business partners or owners or their advisors.

4. Where we’ll store and use your information

Your personal data may be processed and/or stored in countries outside of the country in which you are resident. Where your personal data is processed and/or stored in countries outside of the European Economic Area or other regions with comprehensive data protection laws, we will only transfer your personal information to those countries where we have taken reasonable steps in accordance with the applicable data protection laws to ensure your personal data will receive an equivalent level of protection. By using our site you consent to these transfers.

5. How long we’ll keep your information

We’ll keep your information for as long as you use our services and for a period of time after you have stopped using the services for analysis and administrative purposes. We may keep an anonymised form of your account for a longer period, but it won’t be possible to link this data back to you.

Our payment partners will keep certain payment information for as long as required by law.

6. Your choices

Email Marketing: You can opt-out from email marketing at any time by contacting us at: help@playerplus.com

In accordance with industry standards, we reserve the right to retain your record for suppression purposes for a reasonable amount of time so we can ensure we don’t contact you in the future.

Cookies & Tracking Technologies: You can find information about your options to limit or opt-out in Section 7.

Deleting your data: If you’d like us to delete information about you from our records, please contact us at: the address below. Please note that we may be required to retain certain information by law and/or for legitimate business purposes.

Accessing and correcting your information: Much of the information we hold about you is accessible via your account. If you’d like to access other information we may hold about you, you can submit a request to us by using the contact details below. Please supply as much information as possible to help us to locate your information. We reserve the right to charge a reasonable fee for this service and to protect your privacy we’ll require proof of identity before granting access to your personal information.

We’ll always endeavour to supply, correct or delete personal information about you on our files within a reasonable time, or as required by law

7. Cookies & tracking technologies used through our website, apps and emails

Like most companies, we (and our service providers) use specialist web and app technologies, including cookies. You can find out about these specific types of technologies in the glossary in Section 9

We use these technologies for a variety of purposes, including those outlined below.

Operating our services: for example, to keep you signed in, to secure our services and your information, plus other system administration purposes.

Providing features and functionality to improve your experience: such as enabling you to save your preferences and playback settings or to remember your playback progress.

Analysing use of our services to optimise and improve our services: We monitor and measure how our services are used, as well as the effectiveness of our email and online marketing campaigns, so we can optimise and improve how we operate.

We use third party analytics services on our website and apps to help us analyse how users interact with and use our services, compile reports regarding activity on our services and provide other services. These analytics services use cookies and other tracking technologies to collect information about your use of our services, plus technical data such as your IP address, browser type and version, time of visit, whether you are a return visitor, or any referring website. The information generated by these analytics services will be transmitted to and stored by them and will be subject to their privacy policies.

Examples of the services we may use for analytics include:

Google Analytics

Personalising and marketing of our services (online adverting): We use cookies and other technologies to personalise content based on your viewing and browsing behaviour.

We may also use advertising companies to serve our online marketing to you elsewhere on the web. These companies may use tracking technologies to collect information about your use of our services, which they use to target our marketing messages to you. They may also collect information about your online activities over time and across different websites, as well as other online services so they can better understand your interests, and serve you with relevant adverts. Some of these services may hold personally identifiable information and they may match this to your browsing behaviour for their own profiling and advertising purposes.

Examples of the services we use for personalisation and marketing include:

Facebook Advertising

Sharing tools and social media: We may provide you with the ability to share pages or information via third parties, for services such as social sharing. When you interact with these services they may collect information from and about you, as well as your interaction with their content. This activity will be subject to the privacy policy of and your settings for your chosen network. It’s important to be aware that they may track your activity, through the use of cookies or similar technology, without you needing to interact with them. If this concerns you, make sure you log out of their services before using ours.

Your Choices: You can limit some of the tracking technologies that collect information when you use our services by using the opt-out tools provided by our service providers (see above) and ad industry bodies, or by changing your device settings as described below.

Advertising Industry Opt-Out Tools: Advertising companies that serve interest-based advertising may participate in self-regulatory programs such as the Digital Advertising Alliance and the Network Advertising Initiative. Both programs provide tools that enable you to opt out from your browsing data being used by these companies to customise adverts to your interests:

Browser settings: Many web browsers automatically accept cookies (and LSO’s and HTML5 storage), but you can usually modify your browser’s setting to decline cookies if you prefer or delete them when you close your browser; you’ll find instructions for this on your browser’s help menu. If you choose to decline cookies, certain features of our services may not function properly or become inaccessible to you. In addition, you may also render some technologies unusable by rejecting or removing their associated cookies. Note that if you choose to remove cookies, you may remove opt-out cookies that affect your online marketing preferences.

Mobile device settings: Similarly, you can learn how to opt out of mobile app tracking by certain advertising networks through the privacy and/or advertising settings on your device. To find out how to change these settings for Apple, Android or Windows devices, see:

Email settings: We may measure the effectiveness of our email marketing campaigns through the use of a pixel, or image file. You can opt out by turning off images in your email client (your provider may set them to ‘off’ by default).

‘Do Not Track’ (DNT) signals sent by your browser: Your browser or device may include ‘Do Not Track’ functionality. As there’s no common industry standard, we don’t currently respond to ‘Do Not Track’ signals. We continue to monitor industry and technological developments in this area and may adopt a standard if one is agreed. In the meantime, you can control the cookies as described above.

8. Complaints

If you have a complaint or concern about how we have processed your personal data, you have the right to bring a claim by contacting us directly at the address below, at Section 9.

9. Contact us

Our Privacy Officer is responsible for overseeing questions or complaints in relation to this Privacy Policy. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, or would like to receive a hard copy of this Privacy Policy via post, please contact us using the details set out below:

Privacy Officer
Playerplus Limited
19-20 Bourne Court
Southend Road
Woodford Green
England, IG8 8HD
help@playerplus.com

10. Glossary

Websites and Apps you use, including this service, may use a combination of the following technologies:

Cookies, LSOs and HTML5 storage: These are distinct yet similar technologies which use small text files to store a randomly assigned ID and a website reference ID on your device to enable a website to ‘recognise’ it. They’re not usually used to store personal information. Some cookies will be deleted when you leave the website (session cookies) and others will persist so your device can be recognised and tracked over time, for example, for analytical purposes, to keep you signed in, or to remember media playback data. They may be set by the website you visit or by other companies providing services to/via that website (‘third party cookies’). Cookies can be controlled via your browser settings, and by using the opt-out tools. Be aware that opt-out tools work by setting an opt-out cookie, which tells the website not to track you. So if you then delete/clear your cookies you’ll delete the opt-out.

Tags, pixels and web beacons: These are all terms for pieces of code invisibly embedded in the webpage which transmit a reference code to enable websites and companies to track traffic and your interaction with a website, app or email. They’re often used in conjunction with cookies to see how you navigate the website. You can render them ineffective by opting out from the related cookies

HTTP referrers: When you navigate to a website, the page you originated from or the URL you clicked on will be sent to the website. This is then logged and used to help understand more about your user journey, or to analyse the effectiveness of marketing campaigns.

Device fingerprinting: Websites using this technology will collect a wide range of technical data about your device, browser and operating system which enables them to uniquely identify your device with high precision without relying on other technologies. This can therefore be used if you’ve set your browser to refuse cookies.

Software Development Kits (SDKs): These are small programs contained within mobile apps to provide functionality. They’re generally used by mobile app developers to provide analytics and data about the use of an app, or to serve advertising. You can usually limit the reporting from the app settings, or by limiting or resetting the Ad ID in your device settings.